GAN is a brand deeply rooted in the principles of design and authenticity, with a strong commitment to craftsmanship. Every product is meticulously handmade in India by skilled artisans who work with natural or recycled fibers, preserving traditional techniques while embracing contemporary creativity. It is the value of what is made by hand—slowly, intentionally, piece by piece—that gives each creation its unique soul and character. This philosophy of care, detail, and sustainability is what truly defines us. We invite you to explore this vision of thoughtful design and artisanal excellence through GAN Rugs.